Yahoo unveils new logo

Yahoo has adopted a new logo for the first time since shortly after the Internet company's founding 18 years ago.

The logo was shown both with purple letters and in white with a purple background spelling out the word Yahoo!, with no letters touching and ending with an exclamation point.

The redesigned look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.

Mayer has already spruced up Yahoo's front page, email and Flickr photo-sharing service, as well asengineered a series of acquisitions aimed at attracting more traffic on mobile devices.

The shopping spree has been highlighted by Yahoo's $1.1 billion purchase of Tumblr, an Internet blogging service where the company rolled out its new logo.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," a statement on the website said.

In an effort to drum up more interest in the changeover, Yahoo spent the past 30 days showing some of the proposed logos that Mayer and other executives cast aside.

The revision is the first time that Yahoo has made a significant change to its logo since a few tweaks shortly after co-founders Jerry Yang and David Filo incorporated the company in 1995.

Mayer's overhaul of Yahoo has attracted a lot of attention, but so far it hasn't provided a significant lift to the company's revenue. Yahoo depends on Internet advertising to make most of its money, an area where the company's growth has been anemic while more marketing dollars flow to rivals such as Google Inc. and Facebook Inc.

Yahoo's stock has climbed by nearly 80 per cent, but most of that gain has been driven by the company's 24 per cent stake in China's Alibaba Holdings Group. Investors prize Alibaba because it has emerged as one of the fastest growing companies on the Internet.

PULL Vs PUSH DIGITAL MARKETING

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.
Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.
Digital marketing is now[when?] being enlarged in vast areas to support the "servicing" and "engagement" of customers.

PULL DIGITAL MARKETING
In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity. Martin et al. (2003) found that consumers prefer special sales and new product information, whereas "interesting" content was not useful.

PUSH DIGITAL MARKETING
In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. Push marketing is also known as spam. Push technologies can deliver content as it becomes available and can be better targeted to consumer demographics, although audiences are often smaller, and creation and distribution costs are higher.

Marketing - Key Concepts - Promotional Contents - Promotional Media

Marketing 

Key concepts

Product marketing 
Pricing 
Distribution 
Service 
Retail 
Brand management 
Account-based marketing 
Ethics 
Effectiveness 
Research 
Segmentation 
Strategy 
Activation 
Management 
Dominance 
Marketing operations 
Social marketing 
Identity

Promotional contents

Advertising 
Branding 
Underwriting spot 
Direct marketing 
Personal sales 
Product placement 
Publicity 
Sales promotion 
Sex in advertising 
Loyalty marketing 
Mobile marketing 
Premiums 
Prizes 
Corporate anniversary 
On Hold Messaging

Promotional media

Printing 
Publication 
Broadcasting 
Out-of-home advertising 
Internet  
Point of sale 
Merchandise 
Digital marketing 
In-game advertising 
Product demonstration 
Word-of-mouth 
Brand ambassador 
Drip marketing 
Visual merchandising

Digital Marketing - Internet Marketing

Digital marketing  Digital Marketing is making use of Electronic devices such as  computers,  tablets,  smartphones,  cellphones,  digital billboards and  game consoles   to engage with consumers and other business partners.  Internet Marketing is a major component of digital marketing Internet Marketing Search engine optimization Social media marketing Email marketing Referral marketing Content marketing Native advertising
Search engine marketing
Pay per click Cost per impression Search analytics Web analytics
Display advertising
Contextual advertising Behavioral targeting
Affiliate marketing
Cost per action Revenue sharing
Mobile advertising