Attitude and Personality in Sales & Marketing

Effective sales management ensures timely generation of revenue and profitability of the organization. The art of achieving the sales targets within the desired time frame through effective planning and budgeting refers to sales management.

Sales Team are the face of any organization and have the responsibility of making a particular brand popular among the consumers. They are the ones who directly interact with the customers, understand their requirements and expectations and try to provide them the best solution possible with the availability.

Attitude is one among the key skills in Sales & Marketing

• What is wrong with a negative mind in sales: Remember a negative mind leads to wrong thoughts and negativity all around. A cheerful individual spreads happiness all around and leads to a positive ambiance at the workplace. It always pays to be optimistic in sales. If one puts his heart and soul in work, the outcome will definitely be in his favour.
• Be Optimistic: One should always look at the brighter side of life. Negativity is all in the minds of individuals. Avoid complaining or cribbing over petty issues. The customer might not think along the same lines as you, but that does not mean you can be rude to him. It is important to be polite and kind to them. Understand what they expect from you and your organization and give them the right suggestion. Make them feel comfortable.
• Don't take failure to heart: One can’t achieve results every time. It is absolutely okay if one customer does not agree to your presentation and prefers your competitor’s offerings. Don’t take failures to heart. Remember failure is just the opposite of success. Never lose hope; instead find out the causes of failure and move on. There is no point crying over spilt milk. Be your own critic, analyze the things and find out what went wrong. Incorporate the necessary changes in your sales pitch for better results next time. Go out, meet people and increase your list of potential customers. Develop a strong network. It helps in sales.
• Proper Dress Code:  Sales professionals should never be shabbily dressed as they directly interact with the clients. Avoid wearing casuals as customers would never take you seriously. Follow the professional dress code but make sure you don’t feel uncomfortable. Don’t wear loud clothes to work or for meetings. Ensure you smell good. Foul smell irritates the customer. Do shave before you go for sales deals. Make sure your nails are short and clean. It is essential for sales professionals to look good and clean for the desired impact.
• Hot inside & Cool outside: Sales Professional need to be aggressive and have a pleasing personality. Individuals with a laid back attitude should not take sales and marketing as profession. People in sales should have a charismatic personality with smiling face to attract and influence the customers though you have killer instinct inside to close the sale.
• Sociable and Outgoing nature: Individuals willing to make a career in sales should be sociable and outgoing in nature. They should love interacting with people. It is important for the sales professional to break the ice and gel with the customers. For sourcing a client and verifying his credentials one should have contacts.
• Confidence and Intelligence: Sales professionals should look confident and sound intelligent. He should believe in his own abilities and can handle rejection.
• Never Ever show your desperation:  Never show your desperation to the customers. Never and Ever tell a client that how badly you need to sell the product to meet your targets. Don't criticize your superiors with your clients. Because customers always look for an opportunity to overtake you.